With how gigantic the internet has become, it’s nearly impossible for a company to reach an online audience without the use of some form of advertisement. Just the word “chocolate” alone has about 1,900,000,000 results on Google. This makes it a triumph of next-page-clicks for someone to reach your new chocolate business unless you’re using AdWords or keyword research.
Paying for AdWords allows for a company’s name to be ranked more visibly when selected keywords are searched. (For instance, a chocolate company may appear with keywords such as “candy bar” or “chocolate candy”). However, for companies to reach their demographics, the price for this attraction may be many times beyond the budget of smaller companies. Luckily, there are cheaper options out there, as well as tools to minimize your AdWords spending. There are also several of other SEO checks you can to address on your website for maximum performance and visiblilty, 14 to be exact.
Multiple companies provide tools for maximized optimization of keywords with some of the best ones listed below:
Source: Unsplash
Acquisio
Acquisio encourages possible clients to “join world-class marketers running more than 300,000 campaigns” and “get higher-performing search, social, and display campaigns.”
Their prices range from $199 to $1,899 with the main tools being Acquisio Turing, campaign
management, and campaign reporting. Aqcuisio Turing has 30 different algorithms using self-learning data to make predictions for smarter bids and budget decisions. The data used to make these predictions includes seasonality, times of day, times of the week, location, positioning, ad platform, campaign, and more.
Acquisio’s campaign management process provides an at-a-glance view into all of an agency’s or partner’s client campaigns, an understanding of account performance, editing ability, and strategy deliverance. Campaign reporting is entirely what it sounds like: allowing clients to receive reports on account progress.
This advanced product gets results, but may be a better fit for well-developed, statistics-loving companies with money to spend.
WordStream
WordStream is an all-inclusive tool. The software grades the current status of an AdWords account based off of current effectiveness. The grade given is based on an instant report on your AdWords account which measures how your pay per click metrics stack up against best practices.
The algorithms used for WordStream’s grading process take into account 60 factors, including ad spend data, quality score, ranking, impressions, and other variables. WordStream includes an advertising plan as well that ranges from $299 to $789 and above per month.
The tool is designed to help small to medium-sized businesses maximize search results and break down the advertising process to its simplest form.
Source: Shutterstock
Opteo
Opteo claims to be “the smarter way to manage AdWords accounts” that is “smart, powerful, and built to make life easier.”
This service aims to create a bump in productivity for AdWords users by using 6 main tools that reduce overall workload. These tools include account performance optimization based on conversion data and performance targets, monitorization and diagnosis of performance issues, the ability to control budgets and maintain accounts, segment exploration, allowing discovery of profitable areas, scorecard checks in order to understand account performance, and the option to get improvements and alerts delivered to your inbox.
Pricing for these services ranges from $97 to $997 a month depending on AdWords spending.
Mangools
Mangools offers a variety of tools to improve search engine optimization for its customers, including many major brands such as Airbnb, Alexa, Skyscanner, Adidas, RetailMeNot, and Deloitte.
KWFinder
Mangool’s most popular tool, KWFinder, is a keyword research tool with a database with over 1,620,000,000 keywords that enables customers to “find long tail keywords with low SEO difficulty.” In other terms, words relating to a service or product can be typed in, resulting in a widely varied list of keywords. (Again with the chocolate example, the company may search “best chocolate bars in America” and get dozens of related keywords that people are searching more often, like “ best chocolate in the world” and “dark chocolate”). These suggested keywords include their level of trendiness and the number of times searched. The tool also lets company’s know which websites and company’s they would be competing with. Hint: newer companies want to use keywords with lower competition, or “keyword difficulty.”
KWFinder ranges from only $29.90 to $79.90 a month. While it requires more strategizing on the company’s part to be effective, knowing your business’ keywords is the best way to produce effective content across all platforms, including pages, blogs, images, and social media.
Source: KWFinder
Other Mangool Tools
Mangools’ other tools include SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.
SERP stands for “search engine results page.” With this, you search a specific word or phrase query, and the tool gives you a list of results that your clients would see. The checker and watcher that Mangools includes in their toolbox allow for customers to monitor and track the positions of keywords with ease.
LinkMiner is a “backlink checker tool with more than 8 trillion backlinks,” meaning that searching for website domains will result in a list of backlinks for the given site.
SiteProfiler is “a website analysis tool that gives you insights on website SEO, backlinks, competitors and much more,” that allows for “insights on website traffic, backlinks, competitors of any website.”
Mangools’ total package of tools cost from $30 to $129 a month based on the payment plan as well as inclusion. However, users have the option of a free account with limited abilities.
The Best Keyword Research Tool
Through my research while writing this article, it has become clear to me that the best tools is based on preference, budget, and the company’s specific needs. There are many other companies out there that allow for optimization of keywords with many more tools, though most are similar to those mentioned above, just with different names. With all of the options, Mangools impressed me the most with how simple their tools were explained and the ease of using each tool.
If all this talk of Adwords, keywords, and optimization makes your head spin, schedule a 30-minute free consultation for our help on making your business visible to the world.
