This web and responsive MVP web app project was to aid GoFish with their marketing strategy leveraging customer uploads of their fishing videos for bounties.
Client
GoFish Cam
Timeline
10 weeks
Project Type
Web App
MVP
UI/UX Design
Deliverables
Wires and Visual Design
Responsive Web MVP
The team at GoFish in Austin, Texas needed a web app MVP for their video-upload bounty program. They needed a lot of backend features, but wanted a lean solution that was also manageable.
We hired Pixel Rocket to build a proof-of-concept web application with a polished front-end and a manually functional back-end. The aim was to quickly achieve an MVP to test market viability before committing to full application development.”
John Lewis, CEO at GoFish
Project Breakdown
In the end we built a WordPress-based web app that allows for easy management and creation of bounties, users, and the marketing site. The product allowed them to get a minimum viable product built in their timeline and budget that not only looked great, but functioned properly to support their marketing objectives.
Actualizing Client Goals with a Performative MVP
GoFish approached Pixel with the goal of testing their product’s viability and performance to understand how best to allocate future efforts. Few agencies understood this goal, offering over-
engineered solutions. Pixel not only produced an application fit for optimal UX/UI, but we were able to honor GoFish’s time and budget by delivering the project to scope and ahead f schedule. This allowed GoFish to more quickly understand users’ needs and solidify the deal version of the application.
Works across all the devices
The combined product offering of GoFish Cam and GoFish Bounty creates an immersive fishing experience that’s never existed before. Users are motivated to get out and fish to compete against friends, or for massive rewards. With the GoFish Cam, reel masters can share and relive their most exciting catches as well as validate prize-winning/record-setting catches. With the bounty system Pixel was able to generate, users can easily view which competitions are active and participate in record-setting fishing competitions.
Capture the right moments.
Capture the right moments.
World-Class Fishing UX
Users expected alpha results out of the beta application of GoFish Bounty. Associated with an industry-leading fishing camera and significant bounty and competition rewards, users expected nothing less than elite speed, visuals and performance from GoFish Bounty. This required a feature-rich application that could support life on the water. Pixel was able to provide a visually appealing, seamless and efficient user experience. This helped address any user concerns of legitimacy regarding the bounty system. Whether users were busy wrangling in a big catch or enjoying a nice day on the water, the application was designed with ease of use in mind.
Supportive Back-End Performance
In order to handle user-data, vet video submissions and support the bandwidth of high-quality video uploads, an elite back-end was a must. However, in-line with the proof-of-concept stage that GoFish was in, Pixel needed to generate a back-end that was lean and easy to manually manage for the client. The result was a hyper-functional application, devoid of unnecessary bells and whistles and fit to test and validate the appropriate demand for an ideal workflow. This was done, while protecting user-data and bolstering user-experience.
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