Contextual Capabilities: Android vs. Apple

PixelRocket discusses the big announcements from Apple and Google at this year’s WWDC & I/O Events.

PixelRocket: Google vs. Apple

PixelRocket covers some major announcements between WWDC and I/O

The unveiling of Google’s Android “L”, the latest update to the mobile platform’s operation system, brought with it an array of changes that has Google poised to take an even larger slice of the once Apple dominated pie.  Through the utilization of material design and contextual capabilities, Google has rejuvenated and reformatted its approach towards UI/UX with a clean, typographical, circular-oriented design that is easy to navigate and boasts a plethora of customizable options that have become synonymous with the Android platform. It’s nice to see Android taking a deeper look into the UX of their customers as a necessary asset in 2014.


Stepping into the Contextual Capabilities Arena



Compared to Apple’s WWDC ,where detailed and shortcut oriented software was the main staple of why you and your loved ones should stay connected through Apple’s iOS 8, Google’s I/O 2014 campaign saw itself exploring the capabilities of a seamless transition between desktop to mobile to TV to automotive. Contextual capabilities, productivity, and health all on smartphones seems to be the buzz around both companies. The average user is integrating his smartphone into his daily life, from a personal assistant to a pocket DJ. However, the smartphone is now a valid business utility in today’s fast paced mobile world.

Interested in learning more about what went on at this year’s WWDC? The PixelRocket WWDC miniseries has you covered!

Along with productivity, Android is certainly growing its contextual capabilities offering by implementing some more, interesting contextual awareness to its devices and services. Don’t be worried, SkyNet isn’t going to start Wold War III anytime soon, but it does directly yield a product that studies its user’s input and learns how to orient itself around your life.  As well as utilizing Google Play Services, Android will pump out faster updates through the store front instead of having a separate release window, making security updates and bug fixes a six week cycle instead of months and years.

Cloud Platforms and Contextual Capabilities

PixelRocket on Contextual Capabilities

Contextual capabilities are huge and at PixelRocket we’re doing our best to keep you informed on all the latest tech!

While Google announced the unlimited storage for $10/mo. via Google Drive, Apple finally caught up by allowing a “cloud drive”, which in turn allows you to work on “any” file anytime from whatever device you’re using. The seamless transition between mobile and desktop is a steadfast trend that seems to be taking the industry by storm.

Google is also showing off its own contextual capabilities in the automotive arena now as well to combat Apple’s offering, but we’ll cover that in a future post. Another key announcement on context, however, is that Google is officially in on health. Just as Apple released Health, Google has offered a parallel system for Android users. Health is another critical topic in terms of context/IoT that we will cover soon.

The mobile platform is becoming more of a utility in daily life than a distracting entertainment device that impresses your friends. With real world applications, the mobile platform is on the verge of overtaking the desktop in terms of real-time communication and open source architecture. With the implementation of seamless transitions and cloud based services such a Google Cloud platform the Mobile constructs we thought we knew have be transformed into the basis of the new open architecture, seamless, on the fly contextual computing that will take us a step further into tomorrow.


About PixelRocket

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PixelRocket: delivering impact through software and design for nonprofits, startups and the enterprise.

PixelRocket builds custom web and mobile applications for startups, enterprises and nonprofits. We also focus intensely on the UI/UX of every application we construct, which means a quicker learning curve and better experiences for your users. For the web, we provide solutions in .NET, PHP, and Java, as well as front end design and development. For mobile, we build applications for Apple, Android, and Windows Mobile. Our mission is give you the tools to succeed, and set your business apart.


PixelRocket Team

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