PixelRocket investigates Google’s venture into the automotive Industry.
With a plethora of automakers coming out of the woodwork in support of Apple’s CarPlay and/or Google’s Android Auto the competitors have reached a new and exciting platform,which in turn will collect mass amounts of data while supplying a finely optimized media hub. The way both systems work is by plunging in the phone directly to the car’s console and the vehicle’s center screen display becomes a larger-screened interface of the phone’s automotive application. These applications are designed specifically for the safety of the driver, with quick responses, smart voice capabilities, and easy to use icons as to not distract you while you are driving.
Taking away the keys
Auto makers have flopped for the last time, with the introduction of Google’s Android Auto the tech giant has taken away OEM’s favorite flexible platform. Google has decreed that OEMs and third-party developers will not be permitted to change the UI on Android Auto as well as Android Wear and TV.
“The UI is more part of the product in this case. We want to just have a very consistent user experience, so if you have one TV in one room and another TV in another room and they both say Android TV, we want them to work the same and look the same… The device manufacturers can brand it, and they might have services that they want to include with it, but otherwise it should be the same.”-David Burke, Google’s director of engineering in an interview with Arstechnica.com
With this hands-on approach Google can assure their plan of cross-platform unanimity as well as control the quality and timing of updates.
It’s a numbers game
Statistically speaking the average consumer holds on to his cellphone for 20.5 months, giving competitors a 2 year window to entice a change. Now while the average guy keeps his phone for about 2 years he commits to his car, on average, 6 years or 71.4 months. That’s at least 3 phones per car, if you were to go off statistical averages, adding incentive to stick with what brand device your car supports. Why would you want to switch to Android if your car can only support Apple?
Unanimity across all platforms brings an open atmosphere to data, where any and all information can be created, shared, or stored in sync on the go anytime anywhere. That’s why you shouldn’t be surprised or alarmed when you start to see eerily placed advertisements that cater to YOU. Yes Google loves to collect data on you and use that data to sell you products they know you want or that are similar to your interests. Able to know where you go, what you listen to, if you call and text on the road, and how you use the navigation. Giving Google a glimpse into the mind of the users.
PixelRocket builds custom web and mobile applications for startups, enterprises and nonprofits. We also focus intensely on the UI/UX of every application we construct, which means a quicker learning curve and better experiences for your users. For the web, we provide solutions in .NET, PHP, and Java, as well as front end design and development. For mobile, we build applications for Apple, Android, and Windows Mobile. Our mission is give you the tools to succeed, and set your business apart.